Design and Development of FigFig Financial Dashboard

FigFig is a financial dashboard designed for independent creators and small business owners to simplify profit tracking, margin forecasting, and inventory insights in one intuitive interface. I led the full design process from concept through UI and UX, focusing on clarity, efficiency, and business value.

Iterated quickly from low-fidelity sketches to live design solutions using Bubble.io’s low-code platform.

Creators often juggle multiple revenue streams, tools, and platforms, making it difficult to understand financial health and forecast outcomes. Existing finance tools were either overly complex or not tailored to the way creators work, resulting in frustration and time‑consuming manual tracking.

To understand how creators manage their finances, I analyzed competitor tools to uncover gaps in usability and missing features. I also conducted research on target users to identify pain points around sorting finances, interpreting margins, and forecasting results. This research revealed that users needed clear, visual summaries of their financial status and fast, intuitive filtering to avoid feeling overwhelmed.

Lead Designer and developer. I was responsible for:

Defining the product vision and goals

Conducting competitive analysis and user research

Creating user flows, wireframes, and prototypes

Designing the UI system and interactive screens

Development (low-code + custom API integration)