SURMOUNT™ · Full Brand Design

Ken Shew

SURMOUNT™

One brand for Brokerage, Advisory, Capital, Development, and Principal Investments.

Project Snapshot

Client: SURMOUNT™ – the unified holding company for NNN Pro, STNL Advisors, United Global Development, and two sister entities.
Role: Brand Designer (Co‑led with Hayden Commans)
Duration: Jan 2024 – Apr 2025
Deliverables: Brand architecture, full identity system, 40‑page guidelines deck, website prototype and design, motion toolkit, launch collateral, merch line, and more

Project Overview

SURMOUNT™ is an industry-leading, full-service commercial real estate platform, investing and partnering with growth-oriented real estate companies and consumer-facing brands across the country. The challenge: unify multiple legacy brands under one powerful new identity, creating a cohesive platform for strategic growth and enhanced enterprise value

Brand Architecture

SURMOUNT™ is an industry-leading full-service commercial real estate platform that provides comprehensive net-lease focused real estate solutions to investors, operators, and partners, globally. SURMOUNT offers a wide range of real estate-focused offerings, including Sale-Leaseback, Investment Sales Brokerage, Lease Advisory, Capital Markets, Development, and Principal Investments. Our clients and partners include private investors, REITs, private equity and financial sponsors, family offices, multi-unit franchisees, business owners, tenants, developers, and lenders.
Primary Logo
Primary Logo
Secondary Logo
Secondary Logo
Submarks
Submarks
Color Palette
Color Palette
Typography
Typography
Ecosystem
Ecosystem
Mission
Mission

Website & Social Media

Homepage Prototype
Homepage Prototype
Agent Profile & WebOM
Agent Profile & WebOM
Social Media
Social Media

IRL

View more at surmount.com

Credits

Brand Design: Ken Shew + Hayden Commans
Motion: Ken Shew
Logo Reveal Video: Mo Martin
Web: Michael Paccone, Ken Shew, Hayden Commans
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Posted May 7, 2025

Led full rebrand of NNN Pro and affiliates into SURMOUNT: new name, brand architecture, identity, guidelines, site prototype, motion, and launch collateral.

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