Innovative Graphic Design for OKAY lektro

Petr Sovadina

Brand Designer
Graphic Designer
Adobe Creative Suite
Affinity Designer
Figma

Case study

The "OKAY alektro - graphic design" project was launched with the aim of creating an innovative and attractive graphic design for the OKAY alektro brand, which specialises in electrical appliances and home technology.
The main goal of this project was to create graphics that would appeal to and interest potential customers. Given the client's focus, it was essential to create a design that would effectively present the brand's products and services while being modern and appealing.
A combination of creativity and technical skills was key during the project implementation. We created a graphic design that effectively displayed the products and services offered by the brand, using modern design elements and colours.
We also integrated Artificial Intelligence (AI) and Language Learning Model (LLM) technologies into the design process. These technologies allowed us to tailor content and recommendations based on individual customer needs to create unique visuals for the OKAY alektro brand.

Result

The result of our efforts is an attractive and modern graphic design that accurately reflects the values and offer of the OKAY alektro brand. Products are displayed in the design with an emphasis on their functionality and aesthetics, making it easier for customers to choose and purchase.
''Integrating AI into the project brought an innovative approach to the design, allowing us to create original characters for the brand's visual campaign.''
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