Healthcare Brand Evolution
Petr Sovadina
Brand Designer
Graphic Designer
Healthcare IT Support
Adobe XD
Affinity Designer
Google Drive
Revitalizing a Hospital's Visual Ide
''The aim of this project was to create a new visual identity for the hospital. I used my expertise in graphic design and marketing to create attractive and modern elements for this healthcare provider.''
''The next step was to design a unified style of communication that would flow through various marketing channels such as the web, social media and printed materials. It was important to choose appropriate typography that would fit with the hospital's identity and provide readability and a welcoming look.''
Conclusion
''The single logotype well unifies the visual communication of the central with the needs of the clinics. For the needs of the local parts, the logotype exists in its base form with the name of the hospital. The logotype is used exclusively in the basic colours. Visuals of events, contributions and other documents of the clinics' parts Ize dobre to spread out and drive the visual style with a colour palette.''
