Full Cycle UI/UX Design for an AI SaaS Platform
Mark Barliet
1 collaborator
Influencer marketing is growing fast and so is the need for products that actually support how people work in it.
We partnered with a client who saw that gap and wanted to build something better.
This is the full story of how we designed it.
Platforms that bring together more than one user group are one of the harder design problems to solve well. Each side has different goals, different mental models and different definitions of success.
That's why research was the first thing we focused on🪡.
Six stages sounds like a lot 🏃♀️
In practice, it's what gives the final product a clear logic because nothing is there by accident.
Every UI decision we made was grounded in something we learned during research. This careful approach is the only way to create a digital workspace that really works.
Every feature on this list started as a user need 🎯.
Brands and influencers use this product for very different reasons, so the design had to make each side feel like the platform was built specifically for them.
Our job here was to fit that much functionality into a layout where people can just focus on getting their work done.
Designing a product like this takes time and a team that is fully invested in the outcome.
That's what we brought to Social Tap and it's what we bring to every project.
If you're working on a SaaS platform, marketplace or any product with more than one user type, send us a message.
We'll set up a call, hear about your vision and tell you how we'd approach it.
Keywords
UX Design, UI Design, Product Design, Saas Design, Marketing Platform, Web App Design, Dashboard Design, UX Research, User Personas, Competitor Analysis, Wireframing, Prototyping, Design System, UI Kit, User Flow, Figma Design, B2B Design, B2C Design, Startup Design, MVP Design, Full Cycle Design, Complex UX, AI Product Design, Content Creation, Onboarding Design, UX Audit, Usability.
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Posted Jun 17, 2026
Most platforms pick a side. We built one for both: brands find influencers with AI, creators finally have everything in one place ☘️.
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14
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Timeline
Aug 25, 2025 - Sep 25, 2026
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