Oxxo - Immersive 3D Experience
Yuri Tavares
OXXO is a proximity retail brand focused on everyday convenience, with stores designed to be part of people’s daily urban routines. For the launch of its 500th store in Brazil, the brand needed a more immersive and innovative way to present a special store concept before construction.
OXXO Store 500 — Immersive 360° Experience
For OXXO’s 500th store, I worked in partnership with Bizsys to create an immersive 3D experience designed to help the client visualize a special store concept before it was built.
The project transformed the original architectural floor plan into a detailed 3D digital environment, allowing stakeholders to explore the future store through a 360° experience compatible with desktop and Apple Vision-style immersive viewing.
The result was more than a traditional architectural visualization. It became an interactive presentation tool, combining 3D modeling, realistic materials, HDR lighting, spherical rendering, motion design, 360° metadata and spatial navigation.
The Challenge
OXXO needed to present a special concept for its 500th store in a way that felt innovative, immersive and easier to understand than a static floor plan or traditional presentation.
The main challenge was to translate an architectural blueprint into a realistic 3D environment that could communicate the store experience before construction. The project also needed to support 360° navigation, allowing the client to look around freely and understand the space from different points inside the store.
From architectural plan to 3D environment
The project started with the original architectural blueprint of the store. From this base, the entire space was rebuilt as a 3D digital mockup, respecting the proportions, layout and structure of the future OXXO unit.
The goal was not only to model the store, but to create a digital environment that could be used as an immersive visualization tool.
Oxxo 500 Store - Blue Print
3D modeling and scene construction
The store was modeled in 3ds Max, following best practices for digital architectural visualization. The scene was organized to support both visual quality and production efficiency, with attention to spatial composition, object placement and the customer journey inside the store.
Every area needed to feel clear and understandable from a 360° point of view, since the user would not be looking at a fixed camera angle.
3D Modeling - 0xxo 500 store
Materials, textures and realism
After the modeling phase, the objects and surfaces were textured to bring the environment closer to the final store experience.
Materials, colors, surfaces and visual details were adjusted to create a more believable space and help the client understand the mood, structure and visual language of the store before it was built.
Static 360 Render
Motion and video design inside the store
The project also included digital screens inside the 3D environment. These areas were prepared to receive motion and video content, making the store feel more alive and closer to a real retail experience.
This helped the presentation go beyond static visualization, adding branded communication and movement inside the scene.
motion 360
Lighting and 360° rendering
To improve realism, the scene used HDR lighting, helping create a more natural and immersive atmosphere.
The final renders were produced using a spherical/fisheye camera setup, allowing the creation of 360° images where the viewer could look freely in every direction.
HDRI Light / Spherical Cam
360° metadata and immersive navigation
After rendering, 360° metadata was applied to the files so the experience could be explored interactively on desktop and through immersive viewing devices.
The project evolved in two main phases:
First, a static 360° image was created, allowing the client to stand inside the store virtually and look around in all directions.
Then, a more advanced version was developed with six navigation steps, allowing the client to move through different points of the store while keeping full 360° freedom at each stage.
Informational totems were also included in the experience, creating opportunities for the user to interact with specific points and access additional information about the store concept.
Motion 360 with interaction ( 6 fases / 4 totens informativos)
The Outcome
The final experience helped transform a traditional store presentation into an immersive 3D journey.
Instead of only reading a floor plan or seeing static images, the client could enter the future OXXO 500th store virtually, explore the space, understand the customer path and experience the concept before construction.
This project brought together multiple disciplines — 3D modeling, architectural visualization, texturing, lighting, motion design, video integration, 360° rendering and immersive metadata — to create a more innovative and engaging way to present a retail environment.
For me, this project was a strong example of how 3D can be used not only as a visual asset, but as a strategic tool for presentation, decision-making and immersive storytelling.
Key Contributions
Transformed an architectural blueprint into a complete 3D digital mockup.
Created a 360° immersive visualization experience for a future retail store.
Combined 3D, motion design and video assets inside the same environment.
Built a navigation flow with six exploration steps inside the store.
Prepared spherical renders with 360° metadata for interactive viewing.
Helped the client visualize the OXXO 500th store before construction.
Tools & Skills
3ds Max
3D Modeling
Architectural Visualization
Digital Mockup
Texturing
Lighting
HDRI Lighting
360° Rendering
Spherical Camera
Motion Design
Video Design
Retail Experience
Immersive Experience
Apple Vision / AR Visualization
Interactive Presentation
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Posted Jun 5, 2026
Immersive 3D experience for OXXO’s 500th store, turning an architectural plan into a virtual retail journey. VR/AR
