Brand Design for a Type Foundry

Aspro Type's brand design is a mix of boldness, creativity and contemporary style. The goal was to communicate in a bold and surprising way Our typefaces and the foundry itself to an audience of young designers and graphic design studios looking to break conventions and express their individuality.

Aspro type is a foundry committed to inspiring and supporting the creative community by offering fresh and innovative typographic solutions. Their goal is to transform words into visual works of art, allowing each designer to tell their own unique story through typography, bringing graphic and design projects to life with a distinctive twist and style.

The mission is to create typefaces that have a lasting impact and are able to communicate a message with strength and elegance, taking care of not only the aesthetics, but also the functionality of the typefaces, ensuring excellent readability across different platforms and media.