Brand Refresh for a Vanilla Packaging

Marco Battaglia

Brand Designer
Graphic Designer
Packaging Designer
Adobe Illustrator

Restyling of the Kiddu Company's Packaging for large-scale distribution an international trade.

The graphic process for the Kiddu product design features a modern, minimalist design, using mainly white and red to create an eye-catching and instantly recognizable image that perfectly matches the quality and goodness of the vanilla products contained in the jar

The Client

At the forefront of the Ugandan vanilla industry for several decades stood Christopher Kiddu, a visionary pioneer. Today, his daughters Ritah and Cate carry on his legacy, passionately dedicated to perfecting the art of traditional vanilla production.
Driven by their vision, they aspire to elevate Ugandan vanilla to its rightful place as a premium brand. Drawing upon the expertise of skilled farmers and the ideal climate, they have succeeded in crafting some of the finest cured vanilla available in the market.
Their unwavering belief in their homeland fuels their ambition to bring Ugandan vanilla to the forefront of consumer consciousness. To achieve this, they provide essential resources to their farmers, enabling them to consistently showcase their value. With a focused supply chain, they maintain a professional approach that resonates with their customers.
Entrepreneurship flows through their veins, igniting their drive for success. Their next exciting endeavor involves implementing an organic certification program across their widely dispersed network of farmers. This initiative further strengthens their already robust traceability, ensuring that the vanilla beans sourced from farmers who employ best practice organic techniques meet the highest standards.
With determination and a commitment to excellence, Ritah and Cate Kiddu are shaping the future of Ugandan vanilla, cultivating a brand that represents their country's rich heritage and the unparalleled quality of their products.
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