A 3D product on a website lets people turn it, open it and change it before they buy. I build these pages with three.js and GSAP, and prepare the models in Blender so they load fast and work on phones.
What we build
3D landing pages and hero sections: the product floats in the hero and turns as you scroll, with a short text for each angle
3D product viewers and configurators: colours, materials and options that update the model and the price, with add to cart
3D exploded views: the product opens into its parts, and each part can be tapped for a short explanation
Models made for the web: AI-generated or CAD models cleaned up in Blender, split into materials and compressed to a small file
Fallbacks: a still, well-lit version for older phones, browsers without WebGL and visitors who prefer reduced motion
Three live demos
These are concept projects. The products, brands and prices are made up, but the pages are real and you can try them.
1. Aura One: 3D headphone landing page (concept). A launch page where the headphones stay on screen, turn to show each detail as you scroll, change colour on click and open in a full 3D view.
Try it: https://3d-landing.srwebstudio.com
Aura One: the headphones float over a dark stage
2. Nord & Oak: 3D armchair configurator (concept). A store page where you pick fabric, leg finish and options, and the model and price update together before you add it to the cart.
Try it: https://3d-configurator.srwebstudio.com
Nord & Oak: one armchair, every option
3. Halden Roam: 3D exploded view of a speaker (concept). A product page where the speaker opens into its parts as you scroll, and each part can be tapped to see what it does.
Try it: https://3d-exploded-view.srwebstudio.com
Halden Roam: the speaker opened into its parts
How we build them
One three.js canvas for the whole page, so memory stays low
Scroll animation with GSAP ScrollTrigger, so the motion matches where you are on the page
Text and buttons load first and the 3D model after, so nothing waits on the model
SvelteKit and Tailwind CSS, or added to your own site (Shopify, WordPress, Webflow, React, Next.js and others)
Hosting on Cloudflare or your own server
More
All three demos: https://srwebstudio.com/3d/
Related services on Contra: Interactive 3D website or landing page, 3D product viewer or configurator and Interactive 3D exploded view
0 likes · 3 views · Nov 8, 2026
3D landing pages, product viewers, configurators and exploded views, built with three.js and Blender, that load fast and work on phones. Three live concept demos inside: a headphone landing page, an armchair configurator and an exploded speaker.
