Personalized Lead Outreach Automation
Victoria Tamara
The Problem
The client's sales team was sending generic outreach emails and getting low outreach engagement.
Every message sounded the same, reply rates were low, and the team was spending 15-20 minutes on lead management
The Build
I built an automation in Make that personalizes outreach at scale using AI-powered website analysis.
The flow:
A new lead enters the pipeline in Notion
Make pulls the lead's website URL and scrapes key content: homepage copy, about page, recent blog posts, product descriptions
That context gets fed into an OpenAI prompt engineered to extract the company's tone, priorities, and pain points
The system generates a personalized outreach message that references specific details from their site
The message is logged in Notion with the lead's profile, ready for review and send
Every message reads like someone spent 15 minutes researching the company. The system does it in seconds.
The Result
Outreach lead management time dropped from 20 minutes per lead to under 1 minute.
The client's team could now personalize at volume without sacrificing quality.
Reply rates improved by 25%, and the sales team got hours back every week to focus on closing.
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Posted Jul 28, 2025
Automates personalized outreach messages to leads using website analysis, crafting highly personalized outreach messages at scale.
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Timeline
Aug 1, 2024 - Aug 7, 2024
