Built with Ideogram

EnerGPT Energy Drink Branding Campaign

Nikol Hayes

EnerGPT Energy Drink Branding Campaign

The Problem

In the heart of San Francisco, the vibrant hustle and relentless all-nighter culture fuel innovation among founders and engineers. While collaborating with robotics engineers to build an advanced AI assistant device, we experienced firsthand the challenge of maintaining sharp cognitive performance and productivity during long, intensive development sessions. The existing energy drinks were uninspiring, lacked appeal, and didn’t resonate with the cutting-edge spirit of the AI and tech community.

The Process

Inspired by leading LLMs like GPT, Llama, and Groq, we conceptualized flavors designed to resonate with tech founders, developers, and the vibrant San Francisco tech ecosystem. We employed advanced JSON-style prompt engineering techniques, a newly discovered approach offering unparalleled precision and control over AI outputs. Leveraging Ideogram AI’s powerful text-to-image capabilities, we meticulously crafted vivid, dopamine-rich visuals, inspired by the psychological branding success of Alani Nu, known for its multimillion-dollar impact driven by vibrant, energizing colors.
Each flavor—Quantum Rocket Pop, LlamaLemon Zest, Groqberry Blast, and Sour Sonnet (inspired by Anthropic's Claude)—was meticulously detailed through JSON prompts to achieve iconic, mouthwatering, and photorealistic visuals that immediately captivated and engaged our target audience.
JSON prompting product images with Ideogram (on Fal.ai platform)
JSON prompting product images with Ideogram (on Fal.ai platform)
LlamaLemon Zest Generated in Ideogram AI
LlamaLemon Zest Generated in Ideogram AI
Generated Video from image in Kling AI.
Packaging for 12 Pack
Packaging for 12 Pack
Packaging for 12 Pack
Packaging for 12 Pack

The Solution

The visually breathtaking assets generated via Ideogram AI were then animated into dynamic promotional videos using Kling AI and OpenAI's cutting-edge Sora video generator. This comprehensive, end-to-end process—from detailed JSON prompting through Ideogram to seamless image-to-video animations—resulted in an electrifying brand identity and promotional campaign, uniquely tailored for the discerning tastes and aesthetic preferences of San Francisco's tech community.
The EnerGPT campaign not only delivered stunning visuals but also aligned precisely with the cognitive and sensory preferences of builders and innovators, turning a simple idea into a powerful, vibrant reality that resonated deeply within the heart of San Francisco's technology and startup culture.
Quantum Rocket Pop
Model for the drink flavor GroqBerry (Generated in IdeoGram AI)
Model for the drink flavor GroqBerry (Generated in IdeoGram AI)
Model for LlamaLemon Zest (Generated in IdeoGram AI)
Model for LlamaLemon Zest (Generated in IdeoGram AI)
Model for Quantum Rocket Pop (Generated in IdeoGram AI)
Model for Quantum Rocket Pop (Generated in IdeoGram AI)
Model generated via Ideogram AI, Image to video using Kling AI Elements
Model generated via Ideogram AI, Image to video using Kling AI Elements
Like this project

Posted Jul 30, 2025

Crafted a viral-ready AI-powered beverage brand with iconic visuals, 4K renders, and animations—fusing tech culture, flavor, and dopamine design.

AI-Powered Real Estate Recruiting Site + Digital Twin
AI-Powered Real Estate Recruiting Site + Digital Twin
Hawaiian Electrician Identity: Branding + AI Receptionist
Hawaiian Electrician Identity: Branding + AI Receptionist
ZK Records - AI-Generated Album & Music Label

Join 50k+ companies and 1M+ independents

Contra Logo

© 2025 Contra.Work Inc