Was designed under the concept of a “financial puzzle” and was selected as the central element of the logo due to its ability to effectively communicate the essence of the intelligent finance platform. Each piece of the puzzle represents a key aspect of financial management, and by fitting together perfectly, it symbolizes the harmonious integration of these elements.
I found interesting to take the letter “K” to generate some cuts and rounded edges with the idea of reaching a good synthesis of a puzzle piece that in turn transmits rigidity, modernity and youth. For the logotype, some kerning adjustments were made to improve readability, visual balance and overall brand perception.