UniDos is a platform which fosters a community of support and financial inclusion, allowing Mexican nationals in the U.S. to open an Okeey Cash account with Mexican credentials, guaranteeing security and accessibility to their funds. Category: Branding / UX UI Design.

Client: Unidos, Mexico.

Year: 2024 - 2025.

UniDos connects Mexican citizens with their compatriots in the U.S., driving financial inclusion through Okeey Cash. More than a transaction platform, UniDos generates real impact in underserved communities by providing access to financial services and rewards through a network of referrals.

It’s innovative model allows users to expand their network and generate shared benefits, strengthening the link between the two countries.

Financial inclusion without barriers.

Community empowerment.

Network connectivity and expansion.

Safety and user-friendliness.

Members of Mexican communities in the U.S. often face high financial services fees and restrictive banking requirements, limiting their ability to effectively manage and grow their finances. As a UX/UI designer, my challenge was to create an accessible, intuitive and reliable experience to connect users with inclusive financial solutions.

User-centered interface.

Bilingual support.

Optimized registration process.

Integrated financial education.

Intuitive referral flow.

Security and confidence.

Scalable design.

Responsive design.

UniDos' design achieved an intuitive and accessible experience, facilitating the financial inclusion of the Mexican community in the U.S. Through a user-centric interface and an optimized referral flow, the platform.

Simplified the registration process, reducing friction in the opening of Okeey Cash accounts.

Improved user adoption and retention through clear navigation and bilingual support.

It boosted the growth of the referral network, encouraging community expansion.

It generated trust and security, reinforcing the perception of the platform as a reliable and transparent solution.