Expanding Market Reach for a Coffee Roaster in Andalusia

Project Overview: A coffee roaster in Andalusia sought my assistance in reaching a broader audience while retaining its artisanal brand values. The founder wanted to increase sales but was wary of losing the company’s authentic, small-batch appeal. They needed strategic guidance on scaling up without sacrificing quality.

My Role and Approach: Serving as both advisor and product coach, I worked with the founder to identify growth opportunities that aligned with their brand ethos. We analysed the local and online coffee markets, pinpointing where artisanal products were most sought-after. I guided them in creating a tiered product strategy to reach various customer segments, from local cafés to online consumers, while preserving their unique story and sourcing practices.

Established an online subscription model for premium customers, allowing loyal customers to receive monthly curated coffee deliveries, which increased customer retention.

Partnered with select high-end hotels and restaurants in Andalusia, providing wholesale coffee to elevate brand visibility.

Designed eco-friendly packaging, aligning with the roaster's values and attracting environmentally conscious consumers.

Growth Strategy: We established a replicable business model tailored to small roasters, targeting specific regional markets with quality-focused offerings. This system is now set to expand to other Spanish regions, ensuring controlled growth that maintains the brand’s artisanal essence while capturing new markets.

Results: The new subscription model increased monthly revenue by 30%, while the partnerships doubled brand exposure in Andalusia’s luxury hospitality sector. This strategic, area-focused approach is helping the business grow sustainably while establishing a lasting reputation for quality and authenticity.