Quanos was born when Schema Group acquired TID and Docware, three companies coming together under one new name ahead of an official launch in November 2020. As part of the CX department at rpc – The Retail Performance Company, I was tasked with designing the identity that would carry all three legacies into a single brand.

All three origin companies used blue, the default color of trust and intelligence in tech, so the challenge wasn't picking a new color from scratch, it was deciding how much to keep and how much to push. I proposed three directions: a safe blend of the original blues for a soft, sophisticated look, a dark mode version balanced with a green accent pulled from one of the source brands, and a high-contrast minimalist route pairing dark blue with a bold red against black and white. The third direction, the one with real contrast and energy, was the one that moved forward.

The logo icon is a simplified magnifying glass, standing in for the fast, high-quality information retrieval and scalable applications the product delivers. I tested letter spacing until the wordmark read cleanly at any size, and built a responsive version that simplifies down to just the Q for small placements.

The final palette carries that direction through: dark blue highlighted with a bright red, kept neutral and clean with light grey and black. A secondary palette was also defined for use across graphics and supporting materials.

Typography pairs Comfortaa, rounded and friendly, for the logo, headings, and quotes, with Roboto, Schema's existing font, carrying the body text, a small deliberate thread connecting the new brand back to where it came from.

Live at quanos-solutions.com.