For the Envato Design Challenge,

For the Envato Design Challenge, I created Sol & Snow, a completely visual identity for a fictional brand that doesn't exist yet; nestled in the Canadian mountains. A premium cold plunge and sauna wellness experience, inspired by the contrast between warmth and cold. My project includes a complete brand system, art direction, environmental storytelling, social campaigns, packaging, and moody touch points. Really focus on feeling for this one.

Enjoyed not having a workflow challenge but being tasked to make something functional.

I used Envato to generate the brand identity and Figma to glue it all together. Let me know what you think!