• Proactively maintain awareness of social media trends and anticipate possible changes to ensure marketing strategies are consistent with culturally relevant updates.
• Manage 9 accounts by producing engaging content and daily copywrites to increase the clients' company presence.
• Support and collaborate with Communications and Artistics to design and produce over 800 content materials annually for content visions.
• Lead and coordinate weekly agenda meetings, coordinate 9 content calendars, and serve as the resource point for a team of 5 to provide marketing assessments and establish future content plans.
• Engage and interact with social media audiences to promote positive representation of the company through consistent participation and interactions.
• Assess client engagement productivity and present social media analysis, research findings, and future scopes and potential outcomes.
• Improve social media engagement by creating ad campaigns such as Orientex's Ber Months Campaign on Facebook, which resulted in over 8,000 reaches and 400 likes within 25 days.
• Analyze each social media post metrics and design brand mock-ups for the client's upcoming content release to heighten brand activation.