At Lenus, I was part of the commercial team and in-house ad agency, dedicated to helping coaches bring their brands to market. To achieve this on a scalable level, I developed comprehensive brand-building (The Brand Blueprint) education programs. These programs included brand strategy materials, branding insights, and strategic frameworks designed for both internal and external stakeholders. The toolbox consisted of USP (Unique Selling Proposition) frameworks, tools, and strategic questions to identify, understand, and profile the accurate target audience, as well as methods to identify brand pillars that form the foundation for brand messaging and content creation across different marketing channels.

I also tested and utilized these same resources during my 1:1 client consultations and brand strategy sessions, ensuring that each client had a clear brand positioning and all the tools and knowledge needed to grow their business and brand effectively.

In addition to my strategic and global brand development work within Lenus, I have managed several one-off and short-term rebranding projects. This work involved creating a clear creative direction and hands-on design of new visual identities, aimed at evolving brands to effectively reach new audiences. Featured work below is the project done for the client Empower Online Coaching.