Creating a captivating and unique design that would stand out at one of the biggest tech trade shows in NZ, drawing attention to the company's products.

To conceptualize and produce a 7-meter graffiti wall, integrating the company's products into the artwork in a way that resonated with the event's audience, and made the company's booth a must-visit.

Designed the wall from scratch, merging graffiti art with product images. The final product not only drew crowds and led to photo opportunities but set a new standard for creativity and engagement at the trade show, with a visual appeal that remains unparalleled years later.