Chanel Mülhaupt
«Elevating Connections: Crafting Personalized Envelopes that Make a Lasting Impression for Yokoy's Global Reach.»
In this project, my main objective was to craft branded envelopes for Yokoy's client and prospect send-outs. The target audience encompassed existing clients, prospects, and other stakeholders. To ensure a personal and eye-catching touch, I drew inspiration from the idea of making the mail stand out amidst the regular influx of business communications.
The standout feature of the design lies in its personalized front, featuring a blank line with enough space to add the recipient's name by hand. This personalized approach enhances the connection with the recipients. Throughout the design process, my focus was on creating a captivating design that aligns with Yokoy's brand identity.
As a result, a batch of printed envelopes was successfully distributed to Yokoy's various offices across Europe for the intended use. The envelopes received widespread appreciation within the company and from their recipients.
Client: Yokoy
Roles: Art Direction | Print Design