Business Travel White Paper for Yokoy

Introducing the "Future of Travel & Expense Management" White Paper, a meticulously designed 22-page publication for Yokoy. This comprehensive document explores the evolving landscape of business travel, tailored to engage prospects, finance professionals, business travelers, and existing clients.

Inspired by a forward-looking vision, the design integrates statistics and compelling visuals, effectively illustrating the future of travel. The adaptable layout, structured into distinct blocks, ensures easy scalability for future white papers.

Throughout the design process, content was strategically organized, and statistics were transformed into impactful graphics. The white paper, presented in a landscape format, is optimized for desktop and tablet reading. Leveraging Yokoy's paid social media channels and website, this publication proved to be a successful lead generation tool.

Client: Yokoy

Roles: Art Direction | Editorial Design