Komorebi Café - Japan-Inspired Brand Identity
Chanel Mülhaupt
«Experience the enchantment of Japan at Komorebi Café, where every sip and slurp transports you to a realm of modern Japanese delight, blending culture, cuisine, and camaraderie.»
Step into the world of Komorebi Café, a haven where modern Japanese culture meets delectable cuisine. As the creator of its brand identity, I sculpted a visual narrative that harmonizes tradition and relaxation. Introducing an ensemble of logos, each a manifestation of versatility, I ensured seamless adaptation across mediums. The heart of this identity thrives in its adaptable typeface, a canvas for Japanese nuances that speak the language of Japanese cuisine and modern art.
Guided by the spirit of exploration, I embarked on a journey of typeface experimentation, seeking harmony with the brand's essence. The culmination was a dynamic combination of steam and noodles, etching the café's soul into a unified logomark. This logomark now stands as a symbol of Komorebi Café's ethos - where warmth and taste entwine. The crowning achievement: a vibrant ensemble of 6 distinct logos, accompanied by captivating patterns, painting a story that resonates with enthusiasts of Japanese culture, cuisine, and beyond.
Client: Komorebi Café (fictional company)
Roles: Art Direction | Brand Design | Brand Concept
