Social Media Revamp for Local Restaurant

Project Overview:

Revamp the social media presence to increase brand awareness, engage with customers, and drive sales.

Objective

- Increase followers by 50% in 3 months

- Boost engagement (likes, comments, shares) by 200% in 2 months

- Drive a 15% increase in sales through social media promotions and campaigns

*Deliverables:

- Social media audit and strategy report

- Customized social media content calendar

- Profile setup and optimization (Facebook, Instagram, Twitter)

- High-quality food and restaurant photoshoot

- Monthly social media analytics report

*Content Strategy:

- Post types: food features, behind-the-scenes, customer testimonials, promotions, events

- Posting schedule: 3 times a week per platform

- Engagement strategy: respond to comments, run social media contests, utilize relevant hashtags

*Timeline:*

- Month 1: Social media audit, strategy report, profile setup, and content calendar creation

- Month 2-3: Content creation, posting, and engagement

- Month 4-6: Ongoing content creation, posting, engagement, and analytics reporting

*Results:

- Increased followers by 50% in 3 months

- Boosted engagement by 200% in 2 months

- Drove a 15% increase in sales through social media promotions and campaigns

This project content outlines the objectives, deliverables, content strategy, timeline, and expected results for a social media revamp project for a local restaurant.