Celestial Pathways: Visual Identity for Astrocartography

Celestial Pathways is a full visual identity and product experience I created for an astrocartographer offering modern relocation astrology readings. The goal was to design a brand that feels elevated, mystical, and deeply experiential-blending old-world celestial exploration with a modern aesthetic.

I developed a complete brand identity including logo suite, color palette, typography, iconography, and illustrated celestial elements. The design direction draws from star maps, meridian lines, planetary movement, and the warm tones of sunrise. The final identity balances luxury and mysticism, creating a trustworthy and intuitive visual experience for clients seeking guidance through their locations and life paths.

I designed a clean, editorial-style report layout to present personalized readings in a beautiful, easy-to-read format. The report includes planetary interpretations, map visuals, highlighted zones, and custom brand elements that reinforce the celestial theme.

I created bespoke astrocartography map renderings that combine world geography with subtle planetary lines and glowing focal points. These maps serve as both functional tools and visually compelling brand assets.

To elevate the client experience and expand the astrologer’s offerings, I designed two optional physical add-ons:

The Meridian Finder Necklace A wearable magnifying-glass pendant with celestial engravings, created as both a symbolic talisman and a functional tool for examining detailed map lines. This piece adds a tactile, ritualistic layer to the client journey.

The Astrocartographer’s Field Notes A vintage-inspired leather notebook concept that feels like a well-traveled astrologer’s logbook. Designed as a companion journal for clients to record insights, synchronicities, and planetary activations.