I created a cohesive, branded lead generation flow for Julie’s Eats & Treats focused on 30 Minute Meals. This included designing and building a custom popup and embedded form on the homepage to capture new subscribers, then developing a fully-branded automated Kit sequence to deliver quick, family-friendly recipes straight to their inbox. The campaign was designed to be visually consistent with Julie’s brand, optimized for conversions, and easy for her team to manage and scale.