Coaching Website Redesign for Simplified Booking
Alonzo Johnson
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Posted Jan 19, 2026
Redesigned a coach's website for better booking and clarity.
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AGV Services - Framer Design & Squarespace Development
Overview
Redesigned AGV Services website to simplify booking and clarify the process, so visitors can self-select and schedule without back-and-forth.
What I did:
Clarified the offer in the hero so visitors instantly understand what she helps with
Made “Book a Connection Call” the primary CTA and repeated it strategically
Built “How it works / What you get / Who it’s for” sections to reduce pre-call questions
Separated audiences (Individuals vs Institutions) so people land on the right page fast
Added trust + credibility blocks (testimonials + credentials) to increase confidence before booking
Hero clarity + primary booking CTA
Process explained so booking is easier
Audience split so visitors self-select
Process explained so booking is easier