Coaching Website Redesign for Simplified Booking by Alonzo JohnsonCoaching Website Redesign for Simplified Booking by Alonzo Johnson

Coaching Website Redesign for Simplified Booking

Alonzo Johnson

Alonzo Johnson

AGV Services - Framer Design & Squarespace Development

Overview Redesigned AGV Services website to simplify booking and clarify the process, so visitors can self-select and schedule without back-and-forth.

What I did:

Clarified the offer in the hero so visitors instantly understand what she helps with
Made “Book a Connection Call” the primary CTA and repeated it strategically
Built “How it works / What you get / Who it’s for” sections to reduce pre-call questions
Separated audiences (Individuals vs Institutions) so people land on the right page fast
Added trust + credibility blocks (testimonials + credentials) to increase confidence before booking
Hero clarity + primary booking CTA
Hero clarity + primary booking CTA
Process explained so booking is easier
Process explained so booking is easier
Audience split so visitors self-select
Audience split so visitors self-select
Process explained so booking is easier
Process explained so booking is easier
Like this project

Posted Jan 19, 2026

Redesigned a coach's website for better booking and clarity.