Warrior Armor Landing Experience Design

A full landing experience designed for a faith-based sales coach launching his signature mindset framework. This project blends clean UI, compelling brand messaging, and a structured step-by-step journey to guide visitors from curiosity → understanding → conversion.

I designed and developed the landing website for Warrior Armor, a faith-driven coaching brand created by sales leader Mike Defalco. The focus was to visually communicate strength, identity, and clarity — while guiding users into the Mindset Armor Framework and his coaching ecosystem.

Present Mike’s book and teaching framework with professionalism and simplicity

Translate spiritual concepts into a practical, visually structured layout

Build trust through clear storytelling, hierarchy, and page flow

Provide a roadmap for users to engage with Mike’s coaching programs

Ensure the site feels premium, modern, and aligned with the “Sales Warrior” identity

Brand + Hero Section

Framework Preview

Foundational Teaching Section

3-Step User Journey

Responsive, Minimalist Layout

Faith-driven entrepreneurs and leaders often struggle to explain their message in a way that feels modern and accessible.

A clear and structured message hierarchy

A modern brand presentation that balances faith + professionalism

An easy-to-follow funnel guiding visitors into the coaching ecosystem

A polished web presence that builds credibility instantly

The final design gives Mike a strong brand platform to showcase his book, introduce his teachings, and convert new visitors into subscribers or coaching clients. The clean layout and spiritual clarity make the site easy to understand and memorable.