Website redesign & Audit

Ostrum’s Casino Party Entertainment, a provider of upscale casino-themed events, approached us to analyze and provide recommendations for their website redesign. After conducting an in-depth audit and crafting a detailed proposal, we delivered actionable insights and a design vision to help them attract more clients and improve online engagement. Although the client ultimately chose another company to implement the redesign, this case study highlights the strategies and design solutions we proposed based on their needs.

Through our audit, we identified the following challenges:

Outdated Visuals: The design felt outdated and didn’t reflect the luxury or excitement of the brand’s casino-themed services.

Poor User Engagement: The site lacked clear CTAs and dynamic elements, making it hard for visitors to take action.

Unoptimized Navigation: The layout didn’t guide users effectively or showcase key offerings like testimonials, galleries, or special services.

Weak SEO Presence: Minimal keyword optimization and lack of engaging content were negatively impacting search rankings and organic traffic.

Mobile Responsiveness: While functional on mobile devices, the site didn’t meet modern usability standards, resulting in a subpar mobile experience.

We developed a comprehensive plan to address these challenges and elevate the website’s performance and user experience:

Introduced a modern, luxurious aesthetic using a rich black-and-gold color scheme to evoke the glamour of casino nights.

Updated imagery and layout to create a visually appealing, professional feel aligned with their brand.

Positioned CTAs like "Book Your Event" prominently in the hero section and throughout the site to improve conversion rates.

Added new sections, such as a Testimonials page, a Gallery to showcase past events, and a FAQ page to address common client questions.

Suggested a dynamic blog with event planning tips and promotions to engage users and improve SEO.

Refined service descriptions and metadata to target high-value keywords.

Proposed migrating the website to Framer for modern, mobile-responsive design capabilities and faster load speeds.

Recommended installing an SSL certificate for secure browsing and better search rankings.

Designed a booking system with customizable options for event planning.

Integrated Stripe payment processing to allow secure and easy online payments.

Proposed adding filters on the product page to help users quickly find and book the right services.

Here is a visual comparison of the original website and our proposed redesign:

Original: The design lacked modern appeal, with basic navigation and static content that didn’t effectively showcase the company’s services.

Proposed: The redesign featured a sleek layout, dynamic content, and interactive elements to captivate and convert visitors.

Although Ostrum’s Casino Party Entertainment ultimately chose a different company to execute their redesign, this project demonstrates our ability to thoroughly analyze a website’s challenges and craft innovative solutions. The proposed redesign was tailored to their goals of increasing conversions, improving SEO, and elevating their brand image.

This case study highlights our dedication to delivering detailed, actionable recommendations and our expertise in creating impactful digital experiences.