TRU is a dating app that makes it simple to find a compatible match with its user-friendly interface and unique match-making features. It allows users to fully customize their profiles and in-depth preferences to find the perfect match!
Have used tools such as Figma for UI-UX design and LottiFiles for micro-interaction of icons and graphics.
Delivered the project with:
Market & User Research
Design System
UX/UI Design (screens)
Prototype (fully clickable)
Presentation
Dating App UX/UI Case Study
💡 Project Info.
Project Overview
🔍 Market Research & Strategy
Market Analysis:
The online dating market is estimated to be worth $3 billion globally, with an annual growth rate of 5%.
User adoption is higher in urban areas, with a growing trend in the adoption of dating apps among older demographics.
Target Audience:
The target audience for the dating app is tech-savvy young professionals aged 18-40 years.
Primarily people located in urban and suburban areas.
Trends and Technologies:
Advanced matchmaking algorithms utilizing machine learning and AI technologies.
Integration of augmented reality for virtual dating experiences.
Enhanced privacy and security measures to address user concerns.
Empathize:
🎯 Define & Ideate
🎨 Design
📱 UI Design
Feedback & Conclusion
This is the complete UX UI Design of the TRU Dating App having unique and powerful match-making features, designed creatively in Figma and presented in a well-crafted case study to the client.
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