Brandcom.ai is an AI-powered tool designed to help founders, startups and business owners launch their brands faster and smarter. It includes brand positioning, visual identity design, templates and more—bringing everything needed to kickstart a brand into one seamless experience.

Many early-stage founders and business owners struggle with launching a consistent, attractive brand quickly. They often lack design experience and spend too much time jumping between tools without clarity or cohesion.

Design an AI-powered branding tool that makes it quick and easy for anyone of any skill level to create a brand identity.

Feature Prioritization: With other important tools like social post design and content calendars, all under one umbrella, it was important to prioritize the core offering of the MVP and highlight user outcomes, not just features.

Little Direct Competitors: This is an advantage, but it also reduced the impact of a competitve analysis with these competitors.

Clear and direct forms to collect the brand's information to automatically generate the brand positioning, and suggestions for the visual identity.

A template feature for a much faster brand creation process, saving users even more time.

Auto-generated logo, font and colour suggestions from the form, reducing the need for user input.

Competitive Analysis : I analyzed competitors and user pain points around launching brands with limited resources. I interviewed early adopters and reviewed startup founder forums to understand their top needs: speed, simplicity, and standout results.

Personas & User Journey: I created 4 user personas from our target customers, each with a user journey to get insights and pain points that to further isolate areas of focus.

Ideation: Using the "How Might We..." method, I brainstormed ideas on how to solve the most pressing pain points for a smoother user flow. Then I mapped out user flows to get the blueprint of a user's interactions. This user flow informed the Information architecture of the tool.

Iterative Design & User Testing: Applying best UI design practices, I designed the first draft of brandcom.ai and sent it out for testing in a small user group. I was able to uncover areas that would cause friction to the user experience and fix them accordingly.

A previous idea was to use a chatbot style, as is common with AI tools. That level of interactivity will make it harder for non-design-savvy users to quickly create their brand. So, instead, I used it in the background throughout the form and auto-generated features. Allowing for a quick user flow.

Gradients are a great way to set a product apart visually.

A thorough competitive analysis not only helped me discover opportunities to set brandcom.ai apart, but also to replicate what was working for users.

Thank you for reviewing my work. If you would like to get in touch, send me a message!