Amazin Trips is a comprehensive digital travel advisory platform that assists travellers with all aspects of their travel planning, whether for international trips, multi-country tours, business or health visits, study abroad, or relocation.

Planning a trip can be challenging; users need a streamlined way to plan and track their trips without feeling overwhelmed, ensuring they can enjoy their travel experiences to the fullest.

Amazin Trips requires a website to engage users effectively, along with redesigned mobile and web apps to empower users in managing their travel experiences seamlessly.

Wide User Range: Amazin Trips is a growing company, not as many users responded as I would like. I worked with the user size to generate some very interesting insights, and also used a secondary research method.

Limited Users for Research: Amazin Trips is a growing company, but not as many users responded as I would like. I worked with the user size to generate some very interesting insights, and also used a secondary research method.

Deadlines: As the sole UI/UX Designer, this required efficient time management, prioritization and the ability to make decisions on the go.

Many Potential Features: There are many features stakeholders wish to implement. Through communication and putting the user first, I made sure to design what the user really needs in this MVP.

Improved website design through engaging interactions

Seamless mobile dashboard to access core features easily

Designs fit the brand identity

Engaging onboarding process, increasing sign-ups

User Research: I researched 3 companies in the travel industry and generated insights to improve Amazin Trips' travel planning process and UI. Created 13 personas with accompanying user journeys from 9 user groups, using specific scenarios to identify opportunities for improvements and new ideas.

Ideation: By drawing insights from the competitive audit, personas, user journeys and brainstorming with team members, we were able to generate ideas on certain features.

Iterative Design and User Testing: Testing within the team, I identified areas of improvement and found solutions to improve the User Experience of the MVP

When designing for a wide user range, focus on the primary/shared need of the users and then work to customise the experience.

Absolutely, use a 4 0r 8 point system for pixel-perfect designs

Always keep in mind the business goals when making design decisions

Let’s connect on LinkedIn! Feel free to send a request with a quick note saying “Contra” so I’ll know where you found me 😊 https://www.linkedin.com/in/faith-schulze-uiux/

https://www.linkedin.com/in/faith-schulze-uiux/