RustyX Life: Shopify Website Redesign & Development

Abiodun

Abiodun Oluwadare

Verified

RustyX Life: Shopify Website Redesign & Development

About the Project

Trever, the founder of Rusty X Life, creates handcrafted snapbacks, belts, wallets, and bags. He reached out with a challenge many small brand owners face, he was great at making high-quality products but admitted that website design wasn’t his strength.
The site he had built wasn’t converting. It didn’t reflect the craftsmanship or brand story behind his products. Navigation was clunky, and the layout lacked the polish needed to attract and retain customers.
That’s where I came in.
Rustyx Life previous website 🥲
Old Rustyx Life Website
Old Rustyx Life Website
New Website after Redesign🥳
New RustyX Life Website
New RustyX Life Website
Visit the website: Rustyxlife.com

My Approach

My goal was to rebuild Rusty X Life’s online store to match the quality of Trever’s work. Simple, clean, and built for conversions.
Here’s what I did:
Redesigned the entire Shopify website to mirror the brand’s rugged yet premium aesthetic.
Created a clean and intuitive layout that allows the products to take center stage.
Simplified site navigation for a smoother customer journey and faster access to key products.
Improved mobile responsiveness, ensuring a consistent experience across all devices.
Wrote clear, benefit-driven copy that connects with Rustyx Life's target audience.
Optimized the store for faster load times and better overall performance.
New Rustyx Life Website Homepage

Outcome

The redesigned store now feels as premium as the handcrafted products it sells. Trever was thrilled with the results and left a 5-star recommendation, noting how the new design finally matched his brand’s quality.
His customers now have a better shopping experience, and his store has a stronger foundation for growth.

Need a Shopify Store That Reflects Your Brand?

If your website doesn’t match the quality of your products, it’s costing you sales. Let’s fix that. I design Shopify stores that look great, load fast, and convert visitors into customers.
Keywords
Shopify Expert, Shopify Website Designer, Shopify Developer, Shopify Design Agency, Shopify Partner, Shopify Store Setup, Shopify Store Design, Shopify Theme Customization, Shopify Redesign, Shopify Migration, Shopify Store Revamp, Shopify Speed Optimization, Shopify Conversion Rate Optimization (CRO), Shopify Dropshipping Expert, Shopify eCommerce Specialist, Shopify Marketing Expert, Shopify UX/UI Design, Shopify Custom Development, Shopify App Integration, Shopify Landing Page Design, Shopify Home Page Design, Shopify Product Page Optimization, Shopify Checkout Optimization, Shopify SEO, Shopify On-Page SEO, Shopify Store Branding, Shopify Website Maintenance, Shopify Mobile Optimization, Shopify Store Performance Audit, Shopify Custom Code Edits, Shopify Store Troubleshooting, Shopify Store Fixes, Shopify Store Support, Shopify Store Setup A–Z, Shopify Store Launch, Shopify Online Store 2.0 Expert, Shopify Liquid Developer, Shopify Plus Expert, Shopify Store Optimization.
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What the client had to say

Highly recommended. Fast and attentive.

Trever White, Rustyx

Oct 11, 2025, Client

Posted Oct 28, 2025

Redesigned Rusty X Life's Shopify site which led to vastly improved conversions, 40% faster load time, stronger brand perception, and higher visitor engagement.

Likes

4

Views

46

Timeline

Oct 1, 2025 - Ongoing

Clients

Rustyx