Scaling ecommerce sales with a higher ROAS
1. Client Overview
Relojoaria Impala is a Brazilian retailer specializing in high-quality wristwatches. They offer a diverse catalog, featuring top brands like Seiko, Casio G-Shock, and Orient, along with exclusive models available only in Brazil.
2. Objectives and Challenges
Objectives:
Increase online sales volume while maintaining a ROAS up to 60x.
Challenges:
The brand had previous negative experiences with ineffective agencies, leading to hesitation in investing in ads.
Despite being an established business, digital recognition was still low.
3. Strategy
Focused on Performance Max (PMax) campaigns, dividing the catalog into strategic segments and using high-intent audience signals.
YouTube Ads for awareness to establish credibility and increase brand recognition.
Display remarketing campaigns to recover abandoned carts and re-engage potential buyers.
Search Ads for high-converting keywords targeting specific watch models.
Continuous daily optimizations over six months, adjusting bids, refining creatives, and testing new campaign structures.
Budget was R$8k–R$12k per month.
4. Results
Sales increased by over R$1 million compared to the previous semester.
ROAS improved from to 82x, maximizing profitability.
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Posted Jan 31, 2025
Executed a Google Ads strategy for Relojoaria Impala, boosting sales by R$1M and increasing ROAS from 62x to 82x.
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Timeline
Jun 1, 2024 - Dec 30, 2024
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