SaaS Lead Generation 4x Lower CPL
Vini Prestes
1. Client Overview
Metasix is a Communication SaaS designed to modernize and streamline communication between city halls and citizens.
The platform provides automated messaging, service requests, and data-driven insights to improve public management efficiency.
2. Objectives and Challenges
Objectives:
Generate high-quality leads among public managers and decision-makers in city halls.
Increase awareness of the SaaS benefits for public administration.
Challenges:
The target audience had low familiarity with digital communication solutions.
Decision-making in the public sector is slow and bureaucratic, requiring trust-building.
3. Strategy
LinkedIn and Google Ads campaigns targeting government officials and public managers.
Landing pages optimized for conversion, highlighting case studies and real-world impact.
Lead magnet strategies, offering free consultations and demo access.
Retargeting campaigns to nurture prospects and push them through the sales funnel.
Continuous A/B testing on creatives, messaging, and audience segments.
4. Results
Increased lead volume from 5/mo to 20/mo while improving targeting.
Lowered cost per lead (CPL) from R$1,200 to R$300, optimizing efficiency.
Strengthened brand recognition in the public sector, accelerating adoption.
Like this project
Posted Jan 31, 2025
I've increased SaaS for public management Leads from 5 to 20/month while reducing CPL from R$1,200 to R$300 through targeted LinkedIn and Google Ads campaigns.
Likes
0
Views
3
Timeline
Sep 1, 2024 - Jan 10, 2025
