SaaS Lead Generation 4x Lower CPL

Metasix is a Communication SaaS designed to modernize and streamline communication between city halls and citizens. The platform provides automated messaging, service requests, and data-driven insights to improve public management efficiency.

Generate high-quality leads among public managers and decision-makers in city halls.

Increase awareness of the SaaS benefits for public administration.

The target audience had low familiarity with digital communication solutions.

Decision-making in the public sector is slow and bureaucratic, requiring trust-building.

LinkedIn and Google Ads campaigns targeting government officials and public managers.

Landing pages optimized for conversion, highlighting case studies and real-world impact.

Lead magnet strategies, offering free consultations and demo access.

Retargeting campaigns to nurture prospects and push them through the sales funnel.

Continuous A/B testing on creatives, messaging, and audience segments.

Increased lead volume from 5/mo to 20/mo while improving targeting.

Lowered cost per lead (CPL) from R$1,200 to R$300, optimizing efficiency.

Strengthened brand recognition in the public sector, accelerating adoption.