Seiko Brand Awareness
1. Client Overview
Seiko is a globally recognized Japanese watch brand with over 100 years of history, known for its precision and quality. In Brazil, the brand started operations in 2021 under the management of Orient Relógios, a Japanese company with over 50 years in the Brazilian market.
2. Objectives and Challenges
Objectives:
Increase brand awareness across Brazil.
Drive offline sales in 133 unique selling points.
Challenges:
Establishing a strong emotional connection with the Brazilian audience.
Positioning Seiko as a luxury brand with quality as its main differentiator.
3. Strategy
Used Meta and Google Ads to build brand awareness.
Focused on video and static creatives to highlight Seiko’s craftsmanship.
Targeted men aged 28 to 64 years using interests and remarketing signals.
Launched campaigns across YouTube Ads, Display, Performance Max (PMax), and top-of-funnel Facebook Ads.
Continuously optimized campaigns, aligning with seasonal trends, peaking during Christmas, a key gifting season.
Invested over R$1 million throughout the year, with a monthly budget of R$100k+.
4. Results
Historical peak in Google Trends for Seiko Brazil searches.
Record-breaking watch sales throughout the year.
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Posted Jan 31, 2025
Boosted Seiko Brazil's awareness with Meta & Google Ads, reaching peak Google Trends and record-breaking watch sales in 2025.
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Timeline
Jun 1, 2024 - Dec 31, 2024
Clients
Seiko
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