Designing and building a fast, trust-driven WooCommerce e-commerce store that turns first-time visitors into buyers for a brand-new direct-to-consumer pet-care product.

Client Mudwasher — UK-based, family-run pet-care brand Industry Pet products / D2C e-commerce Platform WordPress · WooCommerce · Elementor

Mudwasher is a UK family-run brand with a simple mission: get the mud off muddy paws and boots, and bikes without the mess. They needed more than a product. They needed a storefront that could introduce a brand-new device to cold traffic, earn trust instantly, and convert that interest into sales.

I designed and developed mudwasher.com end to end: a conversion-focused WooCommerce store with custom product pages, a built-in trust system, a content-marketing blog, and technical SEO baked in from day one.

Launching a physical product under a brand nobody has heard of yet is hard. The store had to solve four problems at once:

Convert cold traffic arriving from social ads and organic search with zero prior brand awareness.

Build instant trust a new brand has no reputation, so the site itself has to do the reassuring.

Handle a real product catalog with variants Manual, Electric, and Electric-Brush washers; 5L and 8L sizes; bundles; and spare parts.

Support content and social selling so the brand could market across Google, Instagram, TikTok, and WhatsApp from a single hub.

I built the store on WooCommerce so the brand fully owns its storefront, pays no per-sale platform fees, and keeps commerce and content marketing under one roof. Elementor gave pixel-level control over the design without locking the client into a rigid theme.

A clear hero that frames the product as a "game-changing device for pet owners."

A best-sellers block surfacing the three hero products with prices and reviews up front.

Bundles and a brushes-and-parts range to lift average order value.

Prominent, repeated calls-to-action and a frictionless cart and checkout flow.

Because the brand was new, I built reassurance into every scroll:

Verified-buyer reviews with star ratings on product pages and the homepage.

A visible free-shipping bar, 7-day returns, secure-payment badges, and a "2,000+ sold" social-proof signal.

Clear refund/returns and privacy policy pages.

A WordPress blog (dog anxiety, seasonal allergies, hot-weather care) gives the brand a long-term organic-search channel and a reason for customers to return — not just a static shop.

Integrated Instagram, Facebook, TikTok, YouTube, and a WhatsApp live-chat link, so shoppers get instant answers and the brand can sell wherever its audience already spends time.

SEO wasn't an afterthought it shipped with the build:

Clean canonical tags, plus Open Graph and Twitter Card metadata for rich social sharing.

A crawler-friendly, indexable setup (index, follow, large image previews) with Google Search Console verified.

Performance touches including font-display: swap, external CSS delivery, and element caching for faster loads.

Fully responsive across mobile, tablet, and desktop.

Full WooCommerce catalog with product variants (sizes, models, bundles, spare parts)

Verified-review system with star ratings

Trust layer: free-shipping bar, returns policy, and secure-payment badges

Integrated blog for content marketing and organic SEO

WhatsApp live chat plus full social media integration

Newsletter capture for promotions and retention

Technical SEO: canonical, Open Graph / Twitter tags, Search Console, fast loads

Responsive, mobile-first design

WordPress · WooCommerce · Elementor · Custom CSS · Technical SEO · Responsive design

Delivered a fully live, end-to-end e-commerce store now selling across the UK.

Built a complete trust and conversion system that lets a brand-new product compete on credibility from day one.

Created an owned content-and-social hub that markets across Google, Instagram, TikTok, and WhatsApp.

For a new direct-to-consumer brand, the storefront is the salesperson. The biggest wins on Mudwasher came from designing for trust reviews, guarantees, and social proof as deliberately as the product pages themselves. WooCommerce kept the brand in full control of its store and its margins, while leaving plenty of room to scale into more products and markets.