Sproutful - Brand Identity Design

The client: Sproutful serves delicious plant-based meals with international spices.

The objective: Reflect Sproutful's fun and flavorful essence through colorful imagery.

The solution: A visual story inspired by the founders' Southeast Asian trip, featuring key flavors.

A character was designed and constructed for Sproutful, known as Rimba, the Explorer.

Friendly and curious, he embodies Sproutful's spirit of exploration and cultural fusion, inspired by his travels across Southeast Asia where he discovered diverse plant-based cuisines. Rimba shares stories of his flavorful journeys, introduces key ingredients, and promotes global unity through food. Through engaging visuals and interactive content, he makes every Sproutful meal an exciting and educational culinary adventure.

Sproutful paints a vivid picture of tomorrow, where plant-based dining isn't just a trend, but a thrilling culinary adventure. Through a palette of vibrant colors and distinctive character, we aim to convey this message: a future where healthy choices are as exciting as they are nourishing.