Rica Tierra
Nicole Chafloque
Rica Tierra: Cultivating a Fresh Visual Identity for Conscious Consumers (Branding, Logo Design, Illustration)
This project showcases the comprehensive rebranding of Rica Tierra, a natural food store in Lima, Peru. Targeting a young, health-conscious audience, the redesign focuses on creating a vibrant and authentic visual identity that reflects the brand's core values: naturalness, purity, quality, and local sourcing.
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Posted Jul 21, 2024
This project showcases the new visual identity of Rica Tierra, a natural food store in Lima, Peru.
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