Transformed Clunky Website Design into a Smooth Customer Experience

Originally TALFLO reached out to Jake at Apace.io requesting only a logo refresh. After analyzing the current business's brand Jake helped identify multiple areas for improvement.

Most of the website benefits came from redesigning the Talflo brand.

The Talflo logo typeface and the symbol were directly inspired by the company's flagship product. The major curves and angles were directly taken from the iconic product shape.

The Colors were simplified and made higher contrast to create a direct and impactful visual experience. Especially for key actions such as calls to action or for help and support.

The typography was also simplified. The original sites 6 different fonts were reduced to only one, Montserrat. This was ideal for easy reading and clear messaging.

The brand images were also reduced to be relatable to the target audience and to match the color palette. Reinforcing the visual relationship to Talflo's brand. The buttons and UI elements also incorporated the same curves that the logo to keep the interactions cohesive with the brand image.

Following the brand design, we also designed the new website by reducing complexity and increasing impactful experiences.

The original website shop had overwhelming uses of blue hues. This lack of visual hierarchy likely had been slowing and preventing purchases from would-be customers.

The new website shop was dramatically improved by:

Limiting the use of blue to key actions and information

Reducing the number of purchase options

Standardizing the product images

Performance enhancements for SEO

Reduced complexity in the purchase process

Beyond just the visual changes, the navigation flow through the website was dramatically improved.

At the end of each page, additional support forms and chat were crucial in capturing customers who were unsure of which product to purchase or were interested in bulk ordering parts offline.

See the results for yourself: TALFLO

In the first year following the website changes, TALFLO's revenue increased by 17% overall, and the online sales increased by 30% over the year prior.

These results not only mean revenue growth, but also potential for reinvestment and expansion for the business.