The original website had several issues that the owner Sam wanted to address. The first thing that stood out was the hero section at the top of the page.

❌ Low Contrast

❌ Difficult to read CTA

❌ Complex Logo

❌ Unclear Button

This pattern of design issues continued to other areas of the website. Faded text and images stunted the potential emotional impact and messaging.

With the new website design, we:

Refined the brand colors

Simplified the messaging

Created impactful images and experiences

Improved the user experience (UX)

Added animations to entice more engagement

Clear calls to action ( and more often )

Improved website page optimization without sacrificing image quality

This new website design helped State of Alpha clearly promote their Alpha Body System. This not only helps them onboard record numbers of clients each month but also helps those same clients start their coaching experience with trust in the brand.

See the results for yourself at https://www.alphabodysystem.com/