Rebranded Website - Fitness Coaching
Transforming State of Alpha's website into a professional sales machine.
Updated Hero Image and Video Thumbnail
Original Website
The original website had several issues that the owner Sam wanted to address.
The first thing that stood out was the hero section at the top of the page.
❌ Low Contrast
❌ Difficult to read CTA
❌ Complex Logo
❌ Unclear Button
Original Hero Section
This pattern of design issues continued to other areas of the website. Faded text and images stunted the potential emotional impact and messaging.
Original Problem Section
New Website Design
With the new website design, we:
Refined the brand colors
Simplified the messaging
Created impactful images and experiences
Improved the user experience (UX)
Added animations to entice more engagement
Clear calls to action ( and more often )
Improved website page optimization without sacrificing image quality
This new website design helped State of Alpha clearly promote their Alpha Body System. This not only helps them onboard record numbers of clients each month but also helps those same clients start their coaching experience with trust in the brand.
See the results for yourself at https://www.alphabodysystem.com/
Updated Transformation Images
Updated Section Highlighting Audience Pain Points More Visually
Updated Solution CTA
Updated Benefits Section
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Posted Jan 7, 2025
Through his innovative 3D Framework, Jake redesigned State of Alpha's website creating a cohesive brand identity that enhanced client acquisition and retention.
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