Designing "The Wealth Agent" Real Estate Brand
Jake Hartigan
From Generic Agent to Luxury Real Estate Expert
Website Design Post Branding
Originally Povoa focused only on sales
He let his real estate broker handle the website and marketing for him. While he was successful in selling, he knew he needed a unique brand for himself.
Rodrigo On His Broker's Website
Before his brand was created we analyzed his ideal audience and how he wanted to position his unique services against other agents in the competitive Miami market.
We created a new look that could show, not just tell, his clients that they were working with one of the best in the industry.
Logo
The minimal brand design pushed the value of subtlety rather than loud colors or generic hues.
The logo could be utilized in multiple use cases seamlessly and at any scale.
Colors
The color palette was extremely minimal.
Typography
Rather than utilize colors for variety, we focused on fonts and shapes.
Typography Example Use Cases
Incorporating large decorative numbers in Fraunces also emphasized Povoa's dedication to the numbers. His brand is first and foremost about building his clients' wealth.
Imagery
All the images for the brand were narrowed to only grayscale graphics and tinted photos and videos.
If text is ever applied to an image, the image tint is adjusted to provide high contrast and legibility.
Applied Branding
See the results applied to Povoa's website - TheWealthAgent
We utilized his new brand to stand out among the crowded real estate market. Creating his success by design.
Screenshot from website
Screenshot From Website Regions Served Section
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Posted Jan 7, 2025
Jake designed a modern brand for "The Wealth Agent", Rodrigo Povoa, using his unique 3D Framework, significantly increasing user engagement and lead generation.
