Synk: SaaS Startup | Rebrand
Kajal Baliyan
Rebrand for Synk Consulting Group, a Business Intelligence and Analytics Consulting Startup 📈
👉 About the Brand
Synk Consulting Group is a consulting firm that provides analytical solutions to real-life problems faced by their clients in the banking and telecom industry. Their clientele consists primarily of businesses within these two industries Synk Consultancy felt it was time for a brand refresh with the hopes of entering 2019 with a new logo and new branding assets that cohesively communicate their premium services
👉 The Brief
Their existing brand was not distinctive enough to represent the company's value proposition, which is primarily based on its ability to solve complex problems through analysis and data interpretation. They wanted to change this by creating a new brand identity design that will make their company more recognizable among potential customers and partners.
I worked with SCG to develop a new brand identity and marketing materials that would better represent SCG's mission and services. The result? A more recognizable brand representation that helped SCG gain new clients in record time!
👉 Brand Keywords - Analytical, Growth, Confidence, Reliability.
The logo is an integration of the letter S and an arrow pointing in an upward direction that is cut out as negative space from the letter S. The company’s new logo, a combination of was designed to reflect the company’s focus on growth.
👉 Branded Marketing Assets Application
2019
