How To Write A B2B Blog Post: 17 Steps To Creating High-Quality…
Jawad Khan
0
Product Researcher
Content Writer
SEO Writer
Ahrefs
Surfer SEO
WordPress
If you want to write B2B blog posts that
drive organic search engine traffic to your site
build your brand authority
convert readers into subscribers, leads, and customers
help your customers use your product to its full potential
…….this article is for you.
Working with B2B SaaS clients like CrazyEgg, Shopify, HubSpot, Selz, etc., helped me understand that B2B content writing is much more than sharing random company updates or covering product features only.
Most content creators still do that, which is why 90.63% of all content in Google’s search index gets zero traffic.
Don’t want to be one of them?
Then keep reading because, in this article, I’ll share my step-by-step process for writing high-quality and well-researched business blog posts along with numerous examples from the world’s top B2B blogs.
Table of Contents
What Is A B2B Blog Post?
B2B blog posts are semi-formal educational resources that answer the most common questions of your audience, solve their problems, and help them move forward in their businesses.
They’re written in a conversational tone and use a combination of text, images, screenshots, animated GIFs, and video content to create an engaging learning experience for the readers.
Like this Shopify blog post.
Unlike personal blogs, B2B blog content isn’t about sharing random thoughts with your readers.
Instead, its goal is to establish your brand’s credibility and position it as the best solution for your target audience by demonstrating how it solves their problems.
HelpScout’s B2B content strategy is an excellent example to follow. As a leading helpdesk solution, HelpScout publishes highly actionable content around its audience’s needs and shows how its features can solve their problems.
This approach positions HelpScout, without directly promoting itself, as the go-to product for companies looking for helpdesk software.
B2B blogging adds value to your marketing and sales funnels by attracting relevant traffic to your site and converting it into email subscribers and free trial users.
So, how do you write B2B content? Let me explain.
How To Write A B2B Blog Post That People Actually Read
While every content creator has a different approach, you can generally divide the B2B writing process into three broad phases.
Phase 1: Prewriting
Phase 2: Writing
Phase 3: Post-writing/editing
Each phase consists of different steps to achieve a specific goal.
Let’s discuss them in more detail.
The Prewriting Phase: Planning Your B2B Blog Post Content
The prewriting phase is about planning your blog post and setting its direction.
But before planning, you need to have
A B2B content strategy
In-depth keyword research
Elaborate buyer personas
So, if you’re ready to move on, let’s start with the first step.
Step 1: Choosing The Goal Of Your B2B Blog Post
Remember the rule of one in B2B blogging (or any type of copy.)
What’s the rule? Your blog post has one goal, solves one problem, talks to one reader, and targets one primary keyword.
For example, the goal of this article is to teach you how to write a B2B blog post.
That’s it.
Not how to do keyword research, create buyer personas, or build a content marketing funnel.
All those things are important, but this article isn’t about them.
My goal is only to teach you how to write a business blog post. Which means everything I write in this article should be aligned with this goal.
For example, here’s an article that shares 16 different ways to drive traffic to your online store. All the methods it discusses are for the sole purpose of driving traffic to an online store, nothing else.
Similarly, this article on CXL shares thirteen ways to increase website conversions.
In comparison, here’s an example of an article addressing multiple topics because of an unclear goal.
Increasing website traffic and boosting conversions are two separate problems, with separate solutions, and separate readers.
No need to cover them in the same blog post.
Why is this important? When you try to address too many topics in one article, your content loses clarity, confuses your readers, and ends up serving no one.
Plus, targeting too many topics on a single page doesn’t benefit your SEO strategy either.
In short, when you start writing, ask yourself,
Who is my target reader?
What do I want them to learn from this article?
What problem is my content solving?
What keyword is it targeting?
Have clear answers to all of these questions before moving forward.
Step 2: Understanding Your Readers’ Search Intent
Search intent is the purpose behind a user’s search.
Google uses search intent to determine what content or websites a user wants to see for a specific keyword.
Why does it matter to you?
When you’re writing a blog post around a specific keyword, it needs to align with the user intent to rank in search results.
How do you determine search intent? There are several technical answers to this, but let’s keep it simple.
Before creating content around any keyword, analyze its top 10-20 search results.
Why? Because Google is perfect at understanding the search intent of a keyword and uses it as a primary search ranking factor.
Let’s take the keyword “best email marketing software” as an example. What do you think is the search intent behind this keyword? What’s the user looking for?
Are they looking for the number one email marketing software or a list of the best software to choose from?
Similarly, are they looking for educational resources like a buyer’s guide or the homepage of an email marketing tool?
Let’s search Google to find out.
As you can see, all the results for this keyword are blog posts that list multiple email marketing software and help the readers choose the best fit for their needs.
There are no software homepages or product reviews that cover a specific email marketing tool only. So, if you want your blog post to rank for this keyword, you need to create a list post.
In short, before choosing a title for your blog post or writing an outline, understand the search intent so that you can select the suitable content format, structure, and angle.
Step 3: Researching Your Audience’s Questions
Ok, now that you have a target keyword/topic and understand its search intent, it’s time to research your audience’s questions about it.
This is the most crucial step in the planning process because it allows you to uncover the exact needs, wants, problems, fears, and aspirations of your target reader.
Here’s how I research B2B blog post content.
Customer/User Feedback
Customer feedback and complaints are the best places to start your audience research for a specific topic.
Let’s say you’re writing for an email marketing company that wants to publish a blog post about “email marketing mistakes.”
Start your research by asking the customer support team to share the most frequent customer complaints while using your product.
Can you identify any trends or extract anything useful or your content?
Similarly, ask the product team to share what they think their customers are doing wrong when using their platform.
You’ll gain amazing insights just by asking your customers and the right people in the company in customer-facing roles.
That’s what I do when writing for my B2B clients, and it always makes my content more valuable.
You can also use your email list or social media profiles to directly gather customer feedback about a topic.
For example, this Twitter poll by Canva provides excellent insights or a blog post about employee motivation.
Similarly, Ramit Sethi regularly reaches out to his email subscribers to understand their biggest questions about a topic.
In short, your customers and users have lots to tell you.
Make sure you hear them out before writing a blog post.
Google Search – People Also Ask
Asking Google is another easy way to learn more about a topic.
Start by searching for your topic and scrolling down to the People Also Ask section in the search results.
Google lists the most commonly searched questions about a topic in the People Also Ask section. It’s your shortcut to understanding what your audience wants to learn about a topic.
When you click a question from this list, more relevant questions pop up at the bottom.
Answering the most relevant questions from this list in your article does two things for your content.
Makes it more valuable for your readers.
Helps it rank higher in search results.
This is an easy way to kick off your research process.
Google Search – Related And Suggested Searches
While you’re on Google Search, use its search suggestions and related searches.
Search suggestions appear when you type your keyword/topic in the search box without pressing the enter key.
They help you uncover new dimensions to your topic and add more value to your content.
You can find even more angles to a topic by adding different prepositions.
Similarly, Google shows related searches for every keyword at the bottom of the search results page.
Like search suggestions, related searches also help you explore new angles to your topic. Searching them uncovers further questions in the People Also Ask section and more related searches.
In short, Google is a never-ending knowledge source for any topic and the perfect place for audience research.
Public Forums
I love Quora and Reddit and use them for the initial audience research in all my projects. But there are countless industry-specific forums, social media groups, and online communities where you can engage directly with your target readers, understand their problems and use those insights to create unique and valuable content.
For example, if you’re writing a blog post about project management software, this Quora thread has priceless insights for you.
Similarly, this Reddit thread about the strengths and weaknesses of different project management tools helps you understand the pain points of your target audience that you can use to make your content more valuable.
So before writing a blog post on any topic, search for relevant forum discussions to find rarely discussed details about your topic.
Competitor Analysis
Most people start their content research with competitor analysis.
I keep it for the end.
Why? Because looking at your competitor’s content before doing your own research closes your mind to new ideas. As a result, your blog post ends up with a very similar structure and tone to your competitors.
So, once you’ve explored other sources, analyze the top 10-20 articles and blog posts on your topic in Google Search to see how they’ve covered your content.
If they talk about any points you couldn’t find in your initial research, include them in your content plan.
Step 4: Setting A Word Count Target
How do you determine the target word count of your blog post? Ideally, you shouldn’t think about word count too much and focus on answering your audience’s questions.
But word count matters because of SEO.
As you can see, the pages that cover a topic in detail and answer their audience’s questions comprehensively tend to get more backlinks and rank higher in search results.
So, while there’s no fixed word count to rank for a keyword, your blog post should at least be as long as the average word count of the top-ranking pages for your target keyword.
For example, if the average word count of the top 10 results for the topic “best project management software” is 2300, your article should ideally be in the 2500-3000 word range.
But words alone won’t matter.
You must ensure that these 3000 words cover your topic more comprehensively and satisfy the user’s search intent.
I use a free Chrome add-on Detailed to calculate the word count of a page.
Find the word count of the top 10 pages, calculate the average word count, and use it to create your word count benchmark.
Plus, also create your other content benchmarks by analyzing the top results.
For example, if the average number of screenshots in the competing articles is 5, set a target of 10 screenshots in your content.
Setting these benchmarks helps you determine the scope of your blog post and allows you to create content that not only provides value to your readers but also ranks in search results.
The Writing Phase: Creating A High-Quality B2B Blog Post
You’ve planned your blog post and completed the initial topic research. Next, it’s time to start writing.
Here’s how I do it.
Step 5: Writing An Engaging Blog Post Title
Nobody will read your blog post if its title doesn’t stand out.
Which means all those hours of research and thousands of words go to waste.
According to Coschedule, the traffic to a blog post can vary up to 500% because of its headline.
This is why Upworthy, known for its creative and eyecatching headlines, requires its writers to draft at least 25 different headlines for every article before choosing one.
I’ll be honest, I don’t write that many for my blog posts.
But it still takes me a good 30-40 minutes to come up with the final headline for an article.
Why? The perfect headline that drives traffic to your blog post, has two main characteristics.
It is optimized for your target keyword.
It intrigues the users enough to attract clicks.
I usually start with a top-of-the-head title for my blog posts before coming back to it after completing my first draft.
Here’s how you can write B2B blog post headlines.
Use Predictive And “How-To” Headlines
A BuzzSumo research found something very interesting about the B2B content marketing space.
It found that the most popular B2B blog articles use predictive headlines that give the readers a glimpse of the future.
This is why some of the biggest B2B sites regularly use this content angle.
Similarly, informational posts that use “How-To” in the headline are also quite popular.
Use Numbers In Your Headlines
Because numbers help our brains quantify the topic of a blog post and remove any ambiguity from its title.
So the findings of this Conductor research are not surprising at all.
More than 36% of users are attracted to headlines that start with a number.
Here’s a good example of a numbered headline.
In my experience, odd numbers drive more clicks than even numbers in headlines. But that’s just my experience, I don’t have any stats to prove it.
Be Clear
Lack of clarity is among the biggest headline killers. It’s fine being creative with your headlines but make sure they still clearly reflect the article’s content.
Add Some Emotion
Emotion drives clicks.
This is why the best direct response copywriters and advertisers use emotional headlines in their marketing and sales copy.
I don’t recommend being too dramatic with your headlines, but you can still add a bit of emotion and voice to drive more clicks.
Here are a few examples.
“17 Freelance Writing Tips That Changed My Life And Made Me A Millionaire”
“11 Myth-Busting Email Marketing Tips To Skyrocket Your Subscriber Count.”“7 Steps To Starting A Blog (Even My Granny Can Do It).”
Bonus Tip: Run your headlines through Coschedule Headline Analyzer to see if they’re ticking all the right boxes.
Step 6: Writing Your B2B Blog Post Outline
This is the first step where you’ll actually start writing your B2B blog post.
Many inexperienced content writers think B2B blog post outlines are an unnecessary formality.
But any professional and well-paid writer will tell you that creating an outline is among the most crucial parts of B2B blogging.
Why? It helps you structure your content and ensure it covers all the essential points from your research. It also enables you to develop the right content flow, which is crucial for your reader’s experience.
Plus, outlines save you from content scope creep and help you stay focused on your main topic.
How To Write a B2B Blog Post Outline?
I prefered keeping my blog post outlines simple early in my career and only included the title, H2, and H3 subheadings.
For this blog post, the initial outline looked like this.
It is enough to keep you focused and structure your blog post the way you want.
However, a couple of years ago, I developed a more detailed blog post outline template, which significantly increased my writing speed and content quality.
Here’s what my B2B blog post outlines now include.
I include a summary (2-3 lines max.) of what I’ll cover under each H2 sub-heading so that I remember it when I start writing.
I add relevant reference URLs under each subheading that might come in handy when writing the post.
I add any screenshots/images that I think I’ll use in a subheading.
Add examples/case studies I find during research to each subheading.
This small change has helped me so much because now I have all the necessary details to start writing, no writer’s block.
There are no research breaks, no pauses, no guessing about what I planned to write in a specific section.
The more time you invest in writing your blog post outline, the faster you’ll be able to create your first draft.
It takes me 2-3 hours to complete a long-form blog post outline. But once I get to the writing part, my work becomes much easier because I have everything planned out.
While creating an outline, you’ll need to find data references, examples, screenshots, and expert quotes for content.
Here’s my process for finding them.
Step 7: Researching Data And Examples For Your Content
“Content marketing is great for your business.”
“Content marketing increases your traffic by 272%, backlinks by 400%, and generates 10x more leads than advertising.”
Do you see the difference between these two sentences?
The first one is just an opinion with no credibility.
The second one is a credible statement backed by proven facts and research.
It’s obvious which one makes the bigger impact.
Backing your arguments and opinions with data and sharing real-life examples and case studies makes your content much more engaging, credible, and link-worthy.
A survey by Link-Assistant found that data and numbers are the most effective content type for getting backlinks.
Here are my favorite places to find data for my blog posts.
Original Research And Surveys
SaaS and eCommerce companies can easily find original data by analyzing their customer database and running surveys on different audience segments.
Many of my SaaS clients share their past surveys and reports (some even run fresh surveys) that come in handy when creating content for them.
Google Search
Use the following keywords to search for relevant data about your topic.
[topic]+stats+[Year
[topic]+research
[topic]+statistics
[Topic]+survey
[Topic]+report
State of [topic]
[Topic] case study
[Topic] examples
You’ll find hundreds of sites with stats roundups, case studies, and primary research on your topic with this method.
Research Websites
Here are some of my favorite sites to find stats and research studies related to marketing, sales, retail, eCommerce, and other related industries
Statista, in particular, has fantastic stats and charts about almost every marketing topic.
Other than these sites, look for industry-specific data aggregators, chamber of commerce sites, and local industry groups for unique stats, examples, and data to make your content more valuable.
Google Scholar
Google Scholar is a search engine of academic research published around the world. Of course, you’ll have to spend a bit of time digging the right studies, but it’s an excellent place to find unique data and case studies for your content.
Step 8: Getting Screenshots For Every Section
Original product screenshots make your B2B blog content more engaging and actionable.
Research shows that content with screenshots is easier to understand.
If possible, include at least one screenshot or relevant image under every sub-heading of your article.
If adding a product screenshot doesn’t make sense, look for relevant infographics on other websites or create one using Canva.
I use Greenshot, a free tool, to create annotated screenshots for my articles. But you can also use tools such as Skitch and Evernote Web Clipper. Fogrr GIFs and short videos, I use CloudApp.
You can find the entire collection of my freelance writing tools here.
Step 9: Gathering Expert Quotes To Add Credibility
Quotes by known industry experts and professionals add more weight to your arguments and improve the reader’s experience.
What’s the best place to get quotes for your blog content?
For SaaS clients, I like to look for in-house resources first.
Why? Because most SaaS companies have experienced professionals in their teams who’re qualified to comment on technical topics.
After that, Twitter is my favorite place because it helps you easily connect with influences and many credible professionals in your niche (if you have an engaged audience.)
Help A B2B Writer is another excellent platform to get highly relevant and qualified quotes from professionals in your industry.
Overall, I like to include at least 1-2 quotes in my content to give the readers a credible perspective on the topic.
Step 9: Writing Your Blog Post Introduction
An engaging title gets people to open your blog post.
But the introduction determines if they’ll read it till the end or bounce back.
Article introductions don’t need to be long and boring like we’ve been taught in college.
Instead, the best intros engage the readers with a hook, summarize the topic, and share strong reasons why they should keep reading in as few words as possible.
Most importantly, they’re specific and clear from the start.
Like the introduction below.
Look how it jumps right into the main questions of the reader, not playing around the topic with unnecessary background stories or fluff.
Here’s another excellent example from ConversionXL, one of my favorite marketing blogs.
Here are a few ways to write introductions that keep people reading your article until the end.
Start With A Claim Followed By Proof
Make a bold claim that wakes up the reader, then immediately follow it up with proof.
Like this intro.
Start With A Question
This isn’t my favorite approach, but it comes in handy when I can’t think of anything else.
Plus, it still works better than those long and boring essay-type introductions.
Here’s an example.
Start With A Relevant And Interesting Story
This is a high-risk approach because not everyone tells a good story.
But if you know how to do it, starting your blog posts with a story is the best way to engage your readers.
Here’s an excellent example.
Jump Right In
This is the safest approach for starting a B2B article introduction.
Why? Because your readers aren’t necessarily looking for an engaging story or an eye-opening stat. They just want their answers.
Here’s a perfect example.
Step 10: Using A Reader-Friendly Blog Content Format
A Nielsen study found that 79% of readers don’t read online content word by word.
They scan it for relevant information.
Tell me, which of these articles is easier to scan?
The one on the right, of course.
So once you start writing your article, use a format that helps your readers scan your content and find the information they’re looking for.
Here’s how to do it.
Use short 1-2 line paragraphs (3 lines max.)
Use short sentences.
Frequently use subheadings (every 300 words max.)
Use bulleted lists wherever possible.
Use bold, italic, underline, and quotes to highlight important points.
Write in a conversational tone.
Step 11: Writing Your Article’s Body Content
You have the blog post outline with images, screenshots, relevant stats, examples, and expert quotes.
You also know the perfect blog writing format..
The only thing left is to put it all together and write your article’s body content.
I follow a simple rule at this stage: write drunk, edit sober.
When you’re writing, just write. Go with the flow and leave the editing for later. Because if you edit while you write, you’ll take twice as much time to complete your blog post.
Remember the following points while writing.
Pay close attention to your article’s flow from one section to another.
Start with an approximate word count target (see step 4) and stay within close range.
Ideally, your most essential subheadings should contain the bulk of your content.
Don’t cover a point in more detail than needed.
Minimize fluff.
Put your perfectionist tendencies on the side, and create your first draft as quickly as possible.
Step 12: Writing An Impactful Blog Post Conclusion
Closing a blog post isn’t a useless formality.
If a reader has stayed till the end of your article, the conclusion offers an ideal opportunity to turn them into subscribers and free users.
Here’s an excellent example of how to do it.
Your concluding paragraph should do two things.
Reinforce your primary argument and main points.
Move the readers towards a call to action (a text link or a button.)
You can also share links to additional learning resources from your blog if needed.
This concludes the writing phase.
If you’ve followed the steps I’ve shared so far, you should have a decent first draft with you.
But it’s not good enough to publish yet.
The Post-Writing Phase: Transforming Your First Draft Into A Masterpiece
This is the phase where you turn your ugly and rough draft into a masterpiece.
Here’s how to do it.
Step 13: Using Grammarly For Blog Post Editing
Grammarly is my favorite content editing tool (learn more about it in this detailed Grammarly review.)
It’s the perfect tool to filter your first draft for typos, spelling mistakes, grammatical errors, clarity, voice inconsistencies, and fluff.
When I’m done writing, I run my draft through a Grammarly check to eliminate all the glaring mistakes.
But it’s still not good enough to publish.
Step 14: Manually Editing Your Content
Grammarly helps, but nothing can replace manual editing.
So the second step in my editing process is to read the entire blog post aloud (word to word.)
And I’m not alone.
You’ll be surprised how many ways you can improve your content just by reading it word by word.
For example, it helps you spot awkward sentences, inconsistent tone, needlessly complex words, and many other things that directly impact the reader’s experience.
If you’re too lazy to read, use the Read Aloud function in MS Word to listen to your article.
Step 15: Optimizing Your Content For On-Page SEO
Now that your draft is almost ready to publish, it’s time to optimize it for your target keywords.
SEO was already a crucial part of the content planning phase.
But in this step, I’ll review my content from an SEO perspective and make sure I’m using my target keyword in all the right places.
Here’s how I do it.
Title: Use your target keyword in the page title (preferably at the start.)
URL: Use an SEO-friendly URL that includes your main keyword.
Meta Description: The meta description is the text snippet that appears under the page title in the search results. Make sure it engages the readers enough to drive clicks.
H1 Tag: Use your target keyword in the H1 tag of your blog post.
H2 and H3 Tags: Use your target keyword and its variations in multiple H2 and H3 tags (as early in the post as possible.)
Image Alt Tags: Always remember to optimize your image alt-tags with keyword-heavy descriptions. Alt-tags help search engines understand your images and can attract thousands of visitors from image search.
People Also Ask: Remember the People Also Ask section we discussed in the planning phase of the post? Use 2-3 of the most relevant questions from that list as H2 and H3 sub-headings in your content.
Blog Post Introduction: Use your target keyword in the introduction paragraph (first 100-150 words.)
Body Content: Optimize the body content by using your target keyword and its close variations throughout the content of your post (if you can afford it, use Clearscope for this step.)
Blog Post Conclusion: Use your target keyword in the conclusion paragraph.
In short, I do everything Brian Dean has listed in this ultimate on-page SEO guide.
Step 16: Adding Missing References And External Links
I can understand the urge to publish your blog post.
But don’t do it just yet.
Have you mentioned any brands or cited any data, research, or examples in your post? Or you might’ve used an infographic clipping from another site?
If yes, make sure you’ve linked to the source.
Plus, add any relevant (non-competing) external links to high-authority sites in your niche. This makes your content more credible to your readers and search engines.
Step 17: Adding Relevant Internal Links
Before publishing your blog post, one final step, that can bring massive SEO gains, is adding relevant internal links to your content with optimized keyword-rich anchor text.
Internal links help your readers explore the other content on your blog and improve your site’s indexing rate.
Plus, an internal link from one of your site’s popular pages to a new blog post immediately boosts its authority and helps it rank faster.
This is a low-hanging SEO fruit that most content creators ignore.
Don’t be one of them.
10 Excellent B2B Blog Post Examples For Business Blogs
Struggling to find B2B blog post ideas and need some inspiration? Here are some of the best B2B blog writing examples you can emulate.
B2B Blog Post Example #1: Drift
Drift understands B2B content marketing better than most companies. This is why they have one of the best B2B blogs in the world.
Here’s a recent article on its blog that shares highly practical conversational marketing tips for its readers.
You can read it here.
Notice how the content explains every example with multiple screenshots and detailed reasoning.
B2B Blog Post Example #2: Vidyard
Vidyard is another company that creates excellent b2b blog content for its customers and target audience.
Here’s one of their in-depth guides on using video content for sales generation.
Like the previous example, this article also includes dozens of screenshots and examples to demonstrate different video types businesses can use to drive sales.
B2B Blog Post Example #3: ConvertKit
ConvertKit’s founder, Nathan Barry, was a hugely successful blogger before starting this company. So, naturally, he understands how to use business content to drive growth.
This article on the ConvertKit blog shares email automation templates for coaches, one of its primary audience segments.
Notice how all the examples in this article are specifically for coaches and consultants, which makes the content much more actionable and engaging for the readers.
B2B Bloging Example #4: Kajabi
B2B SaaS clients routinely compare different popular products before making the final choice. Use this to your advantage by targeting the most popular comparison keywords in your niche.
Kajabi does this perfectly.
For example, this article on the Kajabi blog targets the keyword “Kajabi vs. Teachable” which has thousands of monthly searches (Kajabi ranks on the top for this keyword.)
Using the same approach, Kajabi has created in-depth comparisons with all its main competitors.
B2B Blog Post Example #5: Shopify
Few brands have used B2B content marketing with as much success as Shopify. It publishes the highest quality business articles designed to help entrepreneurs and small businesses make more sales and grow faster.
For example, this highly actionable 5000+ word guide covers everything brands of all sizes need to know about designing a visual identity
B2B Blog Post Example #6: HelpScount
HelpScout is another company that has grown its blog into a significant business asset by continually publishing world-class business content.
Its blog is full of excellent B2B writing examples and covers different customer service topics in great detail with relevant examples and practical tips.
B2B Blog Writing Example #7: Monday.com
Monday.com is a leading project management tool that invests heavily in B2B content marketing.
The article below is an excellent example of Monday’s commitment to publishing high-quality business content.
This mammoth 15000+ word guide lists and reviews almost every project management tool in the market and has allowed Monday.com to rank for hundreds of relevant search keywords.
B2B Blog Content Example #8: Groove
Groove’s CEO, Alex Turnbull, built his brand authority with B2B blog content and grew his company to a multi-million dollar help desk solution.
This detailed guide shares ways to gather and use customer feedback to grow a brand, something every business needs.
B2B Blog Post Example #9: Unbounce
Customers love reading “end of year reviews” or “lessons learned posts” which is why so many B2B companies publish them.
This article by Unbounce is an excellent example.
B2B Content Writing Example #10: Trello
Answering the most popular questions of your audience with B2B blog content is the best way to build your brand authority and drive search traffic.
This is why Trello, a leading project management company, heavily invests in top-of-the-funnel content that addresses different informational topics related to its customers.
Here’s a good example.
Are You Ready To Write A B2B Blog Post That Drives Traffic And Conversions?
There you have it.
That’s my step-by-step process for writing a B2B blog post.
I’ve been using it for years, and it has allowed me to consistently create high-quality content for my clients that drives traffic, conversions, and free user sign-ups.
Most importantly, it has taken the guesswork out of my writing process and allowed me to follow a proven method for B2B content creation.
What’s your process for writing blog content? Do you think I should add anything to my writing process? I’d love to know your thoughts.
How To Write A Business Blog Post – Frequently Asked Questions (FAQs)
What is B2B content?
B2B content educates your readers about the problems your product solves and helps them use your product to its full potential. Its primary goal is to attract traffic from search engines, build brand loyalty, and generate free trial user signups.
What makes a great B2B blog?
Great B2B blog content shares credible and practical advice that the readers can implement in their businesses. It highlights the problems your product solves and frames your brand as the best available solution.
How do I write a business blog post?
To write a business blog post, you need to understand your audience’s needs and solve their problems more comprehensively than your competitors. B2B blog posts include product screenshots, credible data, and many examples.
How do you write a B2B article?
B2B blog articles are written in a conversational and semi-formal tone using short paragraphs and lots of sub-headings to help the readers scan your content quickly.
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I charge hundreds of dollars for writing long-form B2B blog posts and my clients love them. Read this article to learn my complete writing process.
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Jawad Khan
Data-Driven Long-Form SaaS Content Specialist
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