GoTour is a responsive travel booking platform designed for Web and Mobile, focusing on seamless destination discovery, booking, and service information.
Key Goals:
Simplify user onboarding with a clean login
Highlight key benefits of using GoTour
Make browsing and booking intuitive
Provide clear access to services and packages
Role & Tools:
Role: UI/UX Designer
Tools: Figma, Wireframing, Prototyping, Design System
Home Page
Purpose: Acts as the first touchpoint and central hub for users.
Highlights:
Featured destinations and popular travel packages
Responsive design ensures a seamless experience on both Web and Mobile
Quick search bar for easy navigation and discovery
Clear CTAs to guide users to booking or exploring services
Organized layout balances content and visuals to avoid clutter
Design Decisions:
Prioritized visual hierarchy: top destinations catch attention first
Designed intuitive navigation with categories and filters
Used brand colors and typography consistently to reinforce identity
Benefits Page
Purpose: Communicates the value of using GoTour and builds trust.
Highlights:
Highlights unique platform benefits, such as curated packages, easy booking, and customer support
Clean visual layout with icons and illustrations to support text
Organized in sections for easy scanning
Encourages user engagement with clear CTA buttons (Explore Packages / Book Now)
Design Decisions:
Visual hierarchy ensures benefits are seen in order of importance
Color-coded sections draw attention without overwhelming the user
Typography and icons maintain brand consistency and enhance readability
Service Page
Purpose: Displays all available travel services and packages.
Highlights:
Grid/list layout for packages with clear descriptions and pricing
Filters and sorting options for faster exploration
Consistent CTA placement to drive bookings
Designed for both Web and App to ensure responsive experience
Enhances decision-making with visuals and brief info snippets
Design Decisions:
Focused on scanning behavior: users can quickly compare services
Visual cues guide users to explore details without confusion
Maintained uniform spacing and alignment across Web & Mobile
Project Impact
Designed Web and Mobile experiences for a travel booking platform
Created a full user journey: Onboarding → Home → Benefits → Service → Booking
Developed a consistent, responsive UI/UX system
Focused on usability, engagement, and conversion
Screens demonstrate visual design, user flow, and interaction design skills