📕 eBook + eGood Creation

Many musicians struggle to push past the self-doubt and embarrassment of sharing their music online, which leads to poor social media presence. For Opera Offstage's monthly eBook release, I researched the best social media, content creation, and content strategy tips classical musicians needed to know to create an Instagram and Facebook profile that was sure to set them apart from the crowd!

From advice to step-by-step tutorials and visual examples of replecable content, I oversaw the creation of this eBook from start to finish. It remains the most purchased eBook on their site.

For this project I worked closely alongside our Lead Writer with the goal of converting twenty pages of long-form content into an easy-to-follow guide filled with six supplemental worksheets. I oversaw the timeline of this project, edited and revised the written content, and formatted the entire eBook. This digital good also came with printer-friendly PDFs of the worksheets.