Client Needs
An escrow officer wanted to start posting content on her personal and business Instagram with two goals in mind:
To bring awareness to her work and services in an approachable way
To be able to create content on her own that didn't feel overly corporate
The Deliverables + Process
After determining her goals, we identified a few content pillars:
Common Escrow Scenarios
Closed Escrow Announcements
Definitions and Terms
Q&As
Quotes
Case Studies and Client Success
With those in mind, I created 20+ templates in Canva so the client could get a ton of use from each post. The final color scheme and design allows the client to mix and match personal posts and business insight.
The Final Product 🎨
