April came to me in need of a logo for a business she was starting. She had just purchased a website and knew a logo would be the first step in giving her business a visual identity. After discussing the business I found she had not yet developed a brand identity for her business and was unfamiliar with the concept of branding.

She was definitely headed in the right direction, and I agreed with her, that a logo is one of the first steps in bringing a business to life visually. I told her that in order to develop a solid logo that would help people recognize her brand, she needed to develop a brand identity. Without a good brand identity, she wouldn't be recognized in a saturated market.  I presented the idea of branding and explained my branding process with her.

She was open to investing in branding and we hit the ground running!

I developed her a brand identity that incorporated her authentic story, her brand values, and her ideal client.

I was then able to create a logo that accurately depicted her brand! And will help her ideal client recognize her in a saturated market.

Through my branding process we developed a Brand Identity, Customer Profiles, and Brand Messaging to implement in marketing campaigns.

Through the branding process we found that April was looking for a loose and illustrative logo with a naturally and moody vibe. I digitally illustrated the logo in procreate and brought it into Illustrator where I was able to render the design to pop and have a color block sun to anchor the illustration and give it more depth.

Deliverables included: Logo in color, Logo in black, Brandmark, Logomark.

After finding out who April's ideal customer was we were able to choose marketing platforms where she could find her customers. She chose Pinterest and YouTube. I created banners and profile icons for each of her chosen social channels.