HMGRL x Co. is an online shop and community for women. A mission-driven apparel line thats mission is to encourage "homegirls to support homegirls." I created, developed and managed the brand from 2018 - 2020. From brand conception to continued development to support the brands mission into each design, its website, and its online community. story, and in its mission. This was a passion project and first small business that led to my pursuit of branding. I saw what the power of good branding could accomplish in the lives of others and how it could grow. The brand had a strong Instagram presence and online community, and budding recognition in Southern California.

I built the brand from the ground up through developing a brand identity, brand logo, Shopify website, apparel designs, content creation, photography shoots, photography shooting and editing, brand strategy and brand management.

The HMGRL brand was at its height in its 3rd year of operation spreading the message of homegirls supporting homegirls across the U.S. and globally.