Branding + Website Design for E-commerce Brand + Print Shop

Tiffany Mackney

Brand Designer
Graphic Designer
Web Designer
Adobe Illustrator
Adobe Photoshop
Wix
Branded Website Design for Ventura County Business Owner, Pat Sheehan.
Pat came to me in need of website design for a business he had been running for about 2 years, screen printing garments. He had been servicing the local community with small batch printing services and wanted to start selling some of his own designs as well. He wanted an online shop to sell his custom t-shirt designs.
I was onboard with designing him an online shop! I suggested we do a little branding and have a page for his screen printing services as well.
I designed a website for Pat's growing business that incorporated a brand story, brand values, and brand style. I also created on online shop that would show his potential customers everything it had to offer, products, services, and values.
When Pat meets a new customer he will have a place to send them that represents his business and sets him a part from the rest!

Visual Brand Style Guides

As with every project, I started with a bit of branding. In the HoKen website we started with developing some brand values, brand style and website inspiration, some ideal customers, and some possible tag lines. We were able to build enough of a brand identity that I could incorporate that into the website.
This brought some style and life to the HoKen online shop. It will also help customers recognize Pat's shop among the many other screen print shops to choose from as one that has integrity, quality prints, positive vibes, and a cool message.
Branding Mood Board Includes: colors, typography, brands, design styles.
Branding Mood Board Includes: colors, typography, brands, design styles.
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