Emotional Branding for ShnetPaq Telemedicine Platform
Lirim Isufi
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Posted Apr 20, 2025
Designed emotional branding for ShnetPaq, a telemedicine platform serving Albanians in the diaspora, using neuromarketing and trust-driven copy.
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Oct 27, 2024 - Apr 20, 2025
🧠 Emotional Branding for a Diaspora-Driven Health Platform
Project: ShnetPaq
I designed the emotional essence of ShnetPaq — a telemedicine platform connecting Albanians in the diaspora with care back home. From the first headline to the overall messaging, every word was shaped to evoke warmth, trust, and cultural closeness. The goal: make distance feel irrelevant.
Tools used: Brand strategy, emotional copywriting, neuromarketing triggers.